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First things first: INTRODUCTION!!

We are 6 students (Alessio, Boris, Enzo, Pierre, Tiziano and Malena) composing team 8.1 from BOSC 1, at EHL.

What’s Moxy? Moxy’s Hotel, the Marriott International’s experiential hotel brand, made its debut in Georgia, and is currently settled in 30 other destinations. Moxy’s fun, inclusive and youthful spirit is reflected in the combination of bold design and affordable style. The Moxy experience kicks off with a bright, airy and buzzing lobby, featuring modern furniture that invites guests to relax, no matter where you decide to spend your vacation. The company’s main target demographic are Millennials.

Why this company among all the others? We chose to represent Moxy Hotel in Copenhagen because it’s a relatively new and unknown brand, at least for most of our team, which gives us the opportunity to do a lot of research. Moreover, it’s a modern and cozy boutique style hotel, which makes it more interesting and appealing to a younger audience. One of our members has a direct link with the business, so we can guarantee reliable information. Stay tuned!

Why Copenhagen? We decided to focus our investigation on this location because we believe that not only Copenhagen as a touristic destination is progressively increasing their popularity, but this also applies to our hotel. Additionally, the inherit Scandinavian influence of Moxy made it logical to go back to the routes of its heritage – as to represent some part of its legacy through one of the largest Nordic cities. Some of us have already visited the city, the others are willing to go, so we believe that choosing this “rare” destination fits with the brand, and the whole point of researching through an unknown path. Furthermore, since all our team members have European nationalities, we figured that it would be more approachable for us to stay within our “borders”.

All in all, we are looking forward to get started and hope you’ll all like it and keep updated with our weekly posts.

If you’re already interested and you want to know more, here’s the direct link to the official web page:

http://moxy-hotels.marriott.com/en/hotels/copenhagen-sydhavnen